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Why a Poorly Designed Website Can Hurt Your Rankings

There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however,...

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5 Excellent Tools to Help You Remove Your Spam Links

With the threat of impending doom from Penguin updates, it’s important that you pay attention to your backlink profile.  There are any number of reasons you may have detrimental links in your profile....

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How to Recover From a Penguin 3.0 Penalty

First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in...

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A List of Changes from Google Panda 4.1

Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling...

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25 Things to Look for in an SEO Company

SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious...

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Is Google Coming Out with a Guest Blog Penalty?

Long ago, in days shrouded by the mists of memory, guest posting was one of the best ways to get a link back to your site.  You could offer up a guest post on an industry blog, demand a byline or an...

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How to Get More Quality Authors and Blog Contributors

In the great content arms race, a high level of production and a high degree of quality are necessary to succeed. Thankfully, the world is abundant with potential writers with the knowledge, skills...

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Do’s and Don’ts When Reaching Out to Guest Bloggers

As a blog owner, sometimes you want to take a day off and let someone else post on your blog. Guest blogging can do this very nicely, but you need to be careful; poor guest posts can hurt your SEO....

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Can Implied Links & Brand Mentions Grow a Website?

In the past, one of the premier indicators of a website’s authority has been the presence of a large number of backlinks pointing towards that site. The rationale is simple. If you’re a good site,...

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How to Properly Use Long Tail SEO in 2015

Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They...

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A Beginner’s Guide to Outsourcing Your First Blog Article

Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to...

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How to Effectively Use StumbleUpon to Grow an Infographic

Traffic is great, but links are better. A hit is just a hit, but a link is a source for many more hits, from dozens to millions depending on the source of the link. That’s where StumbleUpon comes in....

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30+ Valuable Quotes and Advice From Matt Cutts

Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the...

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Whitehat vs Blackhat Guest Blogging Strategies

The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since...

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Can Cloudflare Actually Hurt Your Website’s SEO?

Cloudflare is a content delivery network, one of many on the web, and it has a variety of uses. Cloudflare themselves say their service can “protect and accelerate” any website. Is that true? Or are...

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15 Good Examples of Natural Link Building Techniques

Modern SEO is built almost entirely on the backs of two things; content and links. Content is a complex subject we’ve covered in depth before, so I’m going to spend time today talking about links....

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Should You Install a Forum on a Subdomain or Root Site?

There are three options for installing a forum on your site. We’ve already written about reasons why you might want to create a forum for your site, so I won’t cover them here again. Instead, let’s...

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Free Alternatives to Paid SEO Tools and Software

Search marketing is one of those industries where there are a million different ways to spend money. You might go into it thinking you have a fairly large budget, but by the time you’ve paid for a...

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How Much Does it Cost to Hire an SEO Company?

SEO is essential these days, but the way you go about it is up to you. Some people prefer to learn as much as they can and handle it themselves. Some people hire individual freelancers to perform a...

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Are Ads Like Taboola and Outbrain Bad for SEO?

For many businesses, SEO is a driving concern, and with good reason. Paid advertising is expensive and often out of reach for small businesses, and many “growth hacks” can stray into dark territory...

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